Having worked for over a decade in the music and fashion industry, Melbourne-based Alex ‘Lady’ Drewniak brings an energy and vibrancy to her work. It’s what has inspired the likes of Nike, Tiffany and MBFWA among others to engage her in their campaigns.
Having travelled the world – from New York to LA, Asia and the UK – the young creative’s frank ‘street-style’ of shooting has been coveted by fashion brands and artists alike and has positioned her as a very much sought-after talent.
As a personality and a photographer, Alex Drewniak is a chameleon – adapting her approach for a myriad of projects ranging from art and music festivals to bold campaigns for both global and emerging brands.
Using the Leica SL2 allows me to shoot discretely and fast.